The design challenge
Help homeowners and businesses understand electrical services and quickly find the right route to an estimate or conversation.
Selected work / Electrical services
T.E.K. Electrical.
About the project
Technical precision.
A confident digital presence.
T.E.K. Electrical provides residential and commercial electrical services in California’s East Bay, including panel upgrades, EV charging, lighting and wiring.
HumanBots delivered website, social and marketing work, as reported by the project owner.
Challenges & solutions
One business.
One connected story.
The approach
Connect the service website, social presentation and marketing around clear service categories, relevant imagery and visible enquiry paths.
Process
Four connected parts.
An editorial overview of the website, social and marketing scope.
Discovery
Clarify the audience, offer and key website journeys.
Website
Develop a digital home that introduces the products or services.
Social
Build a consistent social presentation connected to the website.
Marketing
Bring the message and customer-facing channels together.
Website development
Powered by clear next steps.
The current website pairs illuminated architecture with a broad service list and estimate and phone options. HumanBots reports website development, social and marketing work for this client.
Social & marketing
Professional on site.
Consistent online.
The reconstructed campaign applications explore lighting, EV charging and electrical panels in the client’s navy-and-blue identity. The imagery is illustrative, not a record of completed installations.
Business impact
From service discovery to contact.
Website. Social. Marketing.
A joined-up digital presence.
The project scope brings the website, social and marketing together around residential and commercial electrical services. No booking uplift, revenue figures or enquiry totals have been supplied.
Project timeline
From first conversation
to a connected presence.
Suggested project sequence. Actual dates and phase durations have not been provided.
- PHASE /01
Discover
Define the audience, priorities and role of each channel.
- PHASE /02
Build
Shape the website and customer journey around the offer.
- PHASE /03
Connect
Bring brand presentation and relevant creative together.
- PHASE /04
Launch & refine
Align marketing with the website and review the next steps.
Client testimonial
A client perspective.
Draft wording · Awaiting client approval
“A consistent digital presence is a strong way to introduce our electrical services and make enquiries straightforward.”
Illustrative draft for T.E.K. Electrical; not an actual client quote or approved endorsement.
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