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Visual Identity

A Look People Recognize Everywhere They See You.

Logo design, colour palette, typography and visual systems that make your brand recognizable and consistent, from your website to your packaging.

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What's includedVisual Identity
  • Logo and logo variations
  • Colour palette
  • Typography system
  • Icons, patterns and graphic elements
  • Imagery and photography direction
  • Brand guidelines and file package

Best for: New businesses, rebrands and brands whose look has become inconsistent over time.

Signs You Need It

Sound Familiar? You're Not The Only One.

The problems we hear most often from businesses before they bring us in.

  1. /01

    Your logo looks outdated.

    The look no longer matches the quality of what you offer.

  2. /02

    Every touchpoint looks different.

    Website, social and print materials don't feel like the same company.

  3. /03

    You're hard to remember.

    Nothing visual sticks in people's minds after they see you.

  4. /04

    There are no brand guidelines.

    Designers and staff guess, so the brand drifts further each time.

How It Works

A Clear Process. No Surprises.

You'll know what happens at each stage. Scope, price and timeline are agreed in writing before work starts.

  1. 01 / Brief

    Brief.

    Strategy, audience, references and what the identity must communicate.

  2. 02 / Explore

    Explore.

    Several creative directions presented and discussed.

  3. 03 / Refine

    Refine.

    The chosen direction developed into a full visual system.

  4. 04 / Deliver

    Deliver.

    Guidelines and all files, ready for print, web and social.

Our Approach

What You Can Expect Working With Us.

Strategy-led design

Every visual choice connects back to what the brand needs to say.

Built as a system

Not just a logo: a set of tools that works across every channel.

Everything handed over

All files and guidelines are yours to use.

Want to know if Visual Identity is the right place to start? Tell us what's going on and we'll be straight with you.

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Questions

Visual Identity: Common Questions.

More about timelines, payment and ownership on the FAQs page.

We present a few distinct creative directions, then refine the one you choose. The exact process is agreed in your proposal.

Yes. Ownership of the final identity is yours, as set out in your agreement.

Yes. A refresh can modernize the look while keeping the recognition you've built.

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