Practical, not abstract
Strategy you can use in sales calls, ads and the website, not a document that sits in a drawer.
Brand Strategy
Know Exactly Who You Are And Why Customers Should Care.
Positioning, audience, value proposition and brand direction: the thinking that makes everything else, from your logo to your website copy, consistent and convincing.
What's includedBrand Strategy
- Market and competitor review
- Target audience definition
- Positioning and value proposition
- Brand personality and values
- Brand architecture for products or services
- A clear strategy document to guide everything else
Best for: New businesses, rebrands and companies that feel they all sound the same as competitors.
Signs You Need It
Sound Familiar? You're Not The Only One.
The problems we hear most often from businesses before they bring us in.
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/01
You sound like every competitor.
Prospects can't tell what makes you different, so they compare on price.
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/02
Your audience is too broad.
Trying to appeal to everyone makes the message weaker for the people who matter.
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/03
The team describes the business differently.
Everyone has their own version of what you do and why it matters.
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/04
You're launching or repositioning.
A new business, product or market needs a clear foundation first.
How It Works
A Clear Process. No Surprises.
You'll know what happens at each stage. Scope, price and timeline are agreed in writing before work starts.
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01 / Discover
Discover.
Workshops and interviews about the business, customers and ambitions.
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02 / Research
Research.
Competitors, market and customer insight to find your space.
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03 / Define
Define.
Positioning, audience, value proposition and personality agreed together.
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04 / Document
Document.
A practical strategy that guides identity, messaging and marketing.
Our Approach
What You Can Expect Working With Us.
Built with your team
Workshops make sure the strategy reflects the business and gets real buy-in.
Leads to everything else
Identity, messaging and campaigns all follow from the same foundation.
Want to know if Brand Strategy is the right place to start? Tell us what's going on and we'll be straight with you.
Talk To UsQuestions
Brand Strategy: Common Questions.
More about timelines, payment and ownership on the FAQs page.
It helps a lot. A logo designed without a clear strategy often looks nice but says nothing specific.
No. Small businesses and startups often benefit most, because clear positioning helps them compete.
A clear brand strategy document covering positioning, audience, value proposition and personality.
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