The design challenge
Explain a specialist local-search service in terms business owners recognise, then make the next step easy to find.
Selected work / Local search services
RankEasy.
About the project
Local visibility.
A clearer introduction.
RankEasy specialises in Google Business Profile services, including optimisation, local map visibility, reviews and suspension support.
HumanBots delivered website, social and marketing work, as reported by the project owner.
Challenges & solutions
One business.
One connected story.
The approach
Bring website, social and marketing into a consistent service story, connecting profile discovery with clear enquiry opportunities.
Process
Four connected parts.
An editorial overview of the website, social and marketing scope.
Discovery
Clarify the audience, offer and key website journeys.
Website
Develop a digital home that introduces the products or services.
Social
Build a consistent social presentation connected to the website.
Marketing
Bring the message and customer-facing channels together.
Website development
A service story, made clear.
The current website uses a blue-and-white identity, map-pack illustrations and profile-focused calls to action. The HumanBots scope reported for this project covers website, social and marketing.
Social & marketing
Put the offer
on the map.
The illustrative social and campaign layouts use map pins, local grids and clear blue-led visual language. They reconstruct a coherent marketing direction rather than archive delivered campaign files.
Business impact
Designed for the next conversation.
Website. Social. Marketing.
A joined-up digital presence.
The work connects a specialist service proposition with website, social and marketing presentation. RankEasy’s own advertised ranking claims are not evidence of results from this HumanBots project; no project metrics are asserted here.
Project timeline
From first conversation
to a connected presence.
Suggested project sequence. Actual dates and phase durations have not been provided.
- PHASE /01
Discover
Define the audience, priorities and role of each channel.
- PHASE /02
Build
Shape the website and customer journey around the offer.
- PHASE /03
Connect
Bring brand presentation and relevant creative together.
- PHASE /04
Launch & refine
Align marketing with the website and review the next steps.
Client testimonial
A client perspective.
Draft wording · Awaiting client approval
“A joined-up website and social presence is the right way to introduce our local-search expertise to business owners.”
Illustrative draft for RankEasy; not an actual client quote or approved endorsement.
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