The design challenge
Help visitors explore a varied skincare range while carrying the same recognisable product story from the social feed to the shop.
Selected work / Beauty & skincare
Nina Milano.
About the project
Skincare with personality.
A connected digital presence.
Nina Milano offers skincare and personal-care products, including cleansing creams, lip care, hand creams and product bundles.
HumanBots delivered website, social and marketing work, as reported by the project owner.
Challenges & solutions
One business.
One connected story.
The approach
Bring website development, social content and marketing together around product discovery, a recognisable visual identity and a clear path into the store.
Process
Four connected parts.
An editorial overview of the website, social and marketing scope.
Discovery
Clarify the audience, offer and key website journeys.
Website
Develop a digital home that introduces the products or services.
Social
Build a consistent social presentation connected to the website.
Marketing
Bring the message and customer-facing channels together.
Website development
An expressive storefront.
The current website uses a pink-led identity, product imagery, category navigation and bundle offers to introduce the range. Our reported scope covers website development alongside social and marketing.
Social & marketing
Made for the feed.
Connected to the store.
Product-led social and marketing can translate the skincare range into visual stories. These reconstructed campaign applications explore the client’s existing pink identity and product presentation.
Business impact
A stronger digital shelf.
Website. Social. Marketing.
A joined-up digital presence.
Website, social and marketing form the project scope reported by HumanBots. The focus is a consistent product story across customer-facing channels; no sales or conversion uplift has been supplied.
Project timeline
From first conversation
to a connected presence.
Suggested project sequence. Actual dates and phase durations have not been provided.
- PHASE /01
Discover
Define the audience, priorities and role of each channel.
- PHASE /02
Build
Shape the website and customer journey around the offer.
- PHASE /03
Connect
Bring brand presentation and relevant creative together.
- PHASE /04
Launch & refine
Align marketing with the website and review the next steps.
Client testimonial
A client perspective.
Draft wording · Awaiting client approval
“Seeing our skincare range presented consistently across the store and social channels is the direction we wanted.”
Illustrative draft for Nina Milano; not an actual client quote or approved endorsement.
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